Effective professional development of employees is a very responsible task for every management board of a company operating in the technical industry, so to conduct the “Facebook in business. Instagram in business. Employer brand ”, we chose the training company Grupa Profesja. The training allowed for a broader look at issues related to the sale of products and building the KTB brand in social media. Thanks to this training, our employees not only organized their knowledge of social media in business, but also learned a lot: “… I got a lot of new information about creating engaging content, crisis communication management, creating offline materials that I had no idea about before.” We are satisfied with the cooperation with the Profesja Group and recommend the services to companies looking for professionally conducted training courses.